WHAT IS KEY ROLE OF A WEB DESIGNER IN ONLINE MARKETING

Web designs include development, creation, and maintenance of websites and related applications. The person who designs a web is referred to as a web designer. There are a number of industries who employ web designers to design and provide an attractive layout to their website. Web design is a key parameter for promoting online marketing. 
The term Online Marketing is defined as a set of tools and methods that are used to endorse products and goods via the internet. Online marketing provides a broad variety of marketing essentials rather than old-fashioned business marketing because the former offers extra channels and marketing contrivances that exists on the internet. Hence, online marketing is also known as Internet Marketing. The other names for Online Marketing are Web Marketing and Search Engine Marketing. Online marketing is a subset of Digital Marketing. Online marketing evolves with advancement in technology. Online marketers implement various modern and updated techniques to develop & design their websites, advertise their products & services on Google & Facebook and provide a secured site. Web Design Flowood Ms facilitates astounding web design layouts to promote their online business.  
Following are some of the advantages of Online Marketing:
•    Low cost of online products
•    Flexible and convenient
•    Growth in potential
•    Improved customer service
•    Multiple options available
Besides these merits, online marketing has a limitation of intangibility. Customers do not have the option to try on and imbibe the physicality of the items sold online. However, the extensive array of the advantages provided by online marketing outweighs its demerits. 
To enhance and uplift online businesses, it is very important to have a high standard of marketing strategies and maneuvers. The primary and fundamental strategy to promote online marketing is through its enriched web design and layout. So, to attract millions of customers to the platform of online marketing, a superior design of the website must be done. Hence, the requirement of a high-quality web design to improve and enrich online marketing is of utmost importance and necessity. 

Good web design must possess the following characteristic features:

•    Exclusive Text & Visual Contents: Superior quality contents including texts and visual effects are required for a website. Blog writing may be one of the essential and necessary requirements for web design. Also, various small animations, graphics, and other visual contents must be present in high-quality web design.
•    Elite Web Layout: The web layout of good web design must be simple yet attractive. The way different text contents, graphics, advertisements, and other animations would be arranged must maintain uniformity and veracity of the design.
•    Search Engine Optimization: A webpage must follow Search Engine Optimization (SEO) techniques and methods. It helps a website to achieve a high Google ranking to other sites. Search Engine Optimization is one of the key factors that lead to the enhancement and growth of online marketing.
•    User-Friendly Web Design: Regular Internet users are the eventual customers of the online market. Hence, providing them with a simple, user-friendly web layout would make them use the site as per their ease and without much hassle. The speed of the website must be as fast as possible to ensure a high standard user experience.
•    Compatible with all Browsers: A high-quality web design must be well compatible with all the browsers and operating systems. The respective webpage must provide equal services and facilities to all people viewing through different browsers. 
•    Analytics: A website designed by using powerful Analytics tools like Google Analytics amalgamated with advanced customizations can effectively record various obligatory data required for the website.   
Thus, good web design must comprise of innovative and non-traditional web layouts, rich-text content, advertisements on social media like Facebook and high security.
Thus, it is well evident that web design with a good look, layout and improvised features are highly responsible for the growth and progress of online marketing. At the first place, it is the layout and contents present in the website that would attract and fascinate millions of customers towards the website and indulge themselves in buying products from the online market. After that, comes the service, support and other facilities provided by the website to their customers. So at the initial stage, it is the web design of the respective website that helps in the promotion and facilitation of the growth of online marketing. 

Location: Flowood, MS, USA

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